Services
&
methodologies
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Data Intelligence
01We uncover insights into customer behavior Data-Driven Insights for Smarter Brand Decisions
Strategic optimization is at the core of what we do. Through advanced data analysis, we provide key insights for consumer segmentation, anticipate market trends with predictive analytics, and conduct detailed studies on customer behavior. Our expertise in competitive analysis and benchmarks, combined with big data techniques and machine learning, ensures informed and effective decision-making. In doing so, we enhance brand positioning and maximize customer satisfaction.
Servicios- Consumer Intelligence
- Brand Equity Measurement
- Brand Tracking
- Customer Journey Evaluation
- Satisfaction Analysis
- New Brand and concept test
- Customer Persona
- Data analytics (Market Research & Internal data analysis)
Methodologies- Relevance Tags®
- Contribution
- Clustering
- Forecast and regresion models
- Client segments guidebook
- Brand KPI's Dashboard
- Communication guidelines
- Product and brand positioning analysis
- Conjoint analysis
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Sponsorship ROI / Audit
02We maximize brand returns through rigorous sponsorship audits and analysis uncover insights into customer behavior to shape strategic vision
Strategic optimization is at the core of what we do. Through advanced data analysis, we provide key insights for consumer segmentation, anticipate market trends with predictive analytics, and conduct detailed studies on customer behavior. Our expertise in competitive analysis and benchmarks, combined with big data techniques and machine learning, ensures informed and effective decision-making. In doing so, we enhance brand positioning and maximize customer satisfaction.
Servicios- Audit
- Monitoring
- Management
- ROI
- Sports, Entertainment & Cultural Sponsorship Performance
- Sponsorship Reporting
- Compliance Audit
- Sponsorship Contract - Legal Advice
- Sponsorship Coordination & Planning
Methodologies- ROI Methodology
- Lookout
- Sponsorship Dashboard
- ROI Calculator
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Brand Strategy
03We create the foundation that drives your brand’s success uncover insights into customer behavior to shape strategic vision
Strategy lies at the heart of everything we do. Whether it’s a product, service, or institutional campaign, success is unattainable without a well-crafted Brand Strategy. Our deep business acumen, combined with a data-driven and analytical approach, ensures we create robust, lasting brand strategies that fuel sustainable growth.
From Brand Positioning to Brand Architecture and Product Naming, we build the essential foundation your brand needs to thrive in a competitive marketplace.Servicios- Brand Analisys
- Brand Essence
- Brand Arquitecture
- Brand Territory
- Brand Narrative
- Brand Manifesto
- Consumer/Customer Journey
- Marketing Plan & Project Activation
Methodologies- Brand Essence Workshop
- Team Interviews
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Brand Design
04We craft differentiation that stands out in a crowded market uncover insights into customer behavior to shape strategic vision
Design is the essence of what makes your brand unique. It’s where we shape and define your brand’s DNA, everything from its visual identity to the words, imagery, and graphics that create lasting impact and memorability. Our approach ensures your brand, product, or service is not only distinct but also resonates deeply with your audience.
From Brand Identity and Corporate Identity to Brand Environments and comprehensive Brand DNA Manuals, we give your brand the tools to leave a lasting impression.Servicios- Brand Visual Identity
- Brand Experience Design
- Campaigns & Branded content
- Motion & Video Edition
- Web Design
- Art Direction
- Packaging Design
Methodologies- Brandbook
- Brand Guidelines
- Brand Video
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Digital Activation
05We uncover insights into customer behavior We uncover insights into customer behavior
Strategic optimization is at the core of what we do. Through advanced data analysis, we provide key insights for consumer segmentation, anticipate market trends with predictive analytics, and conduct detailed studies on customer behavior. Our expertise in competitive analysis and benchmarks, combined with big data techniques and machine learning, ensures informed and effective decision-making. In doing so, we enhance brand positioning and maximize customer satisfaction.
Servicios- Brand reputation
- Strategic digital Comms agency
- Full Funnel marketing agency
- Customer experience strategy & management
- Data-driven insights
- Digital platforms
- digital Content Planning & Activation
Methodologies- Brand Tracking
- Content strategy funnel
- Customer Journey Mapping
- Predictive Analytics
- RFM Analysis
- Agile development
Technologies
The following are just some of the technologies that we use to serve our clients
Hootsuite
Tool for managing social media, scheduling posts, and analyzing campaign results.
Salesforce
CRM platform to manage customer relationships, automate sales, and customer service.
Meltwater
Media monitoring solution to analyze news, social media, and online trends.
Brandwatch
Social media analytics tool to monitor brand perception and online conversations.
Talkwalker
Real-time social media and media monitoring platform for brand insights.
Adobe Experience Cloud
Digital marketing suite to personalize user experiences and optimize campaigns across channels.
Shopify
E-commerce platform to create and manage online stores, including payments and shipping.
Hotjar
User experience analysis tool with heatmaps and session recordings.
Qualtrics
Experience management platform to gather and analyze customer and employee satisfaction data.
Medallia
Customer experience software to collect real-time feedback and improve interactions.
Active Campaign
Marketing automation and CRM tool for email campaigns, messaging, and segmentation.
Tableau
Data analytics and visualization software for creating interactive dashboards and gaining insights.
Power BI
Microsoft’s data analysis and visualization platform for creating business reports and dashboards.